Quinn Lipin, Singlesnet founder and CEO, was also hopeful that the new partnership would mean a brighter future. "While Singlesnet's traffic is currently in decline," he said at the time, "we believe that by applying our category expertise we can reverse that trend, increase the site's profitability and improve the overall user experience." Despite the drastic drop in traffic, purchased the company in 2010 and Match CEO Greg Blatt had high hopes for the new acquisition.
There was once a time when Singlesnet was the most visited dating site in the United States, but its popularity peaked in December 2008 and steadily declined until a major drop in February 2009.
Now there's, the latest evolution of an online dating service that's been in business since 1997.